Metrics & analytics
Measure and read e-commerce metrics properly: revenue, conversion rate, average order value, customer value, channels and Google Analytics 4.
Metrics & analyticsEcommerce metrics: the 15 numbers that actually matterRevenue, conversion rate, AOV, ROAS, LTV and more: every key ecommerce metric with its formula, a worked example and what to do when it looks bad.11 min read
Metrics & analyticsEcommerce conversion rate: calculate and improve itHow to calculate ecommerce conversion rate correctly, judge it without industry myths and improve it with ten levers. With example and checklist.8 min read
Metrics & analyticsGA4 ecommerce tracking not working: find lost purchasesGA4 shows fewer orders than your store backend? The likely causes, from consent to double counting, and how to find each one using DebugView.9 min read
Metrics & analyticsHow to calculate ROAS: break-even, target and blendedCalculate ROAS, derive break-even ROAS from your margin and tell platform-reported from blended ROAS. With worked examples and a margin table.8 min read
Metrics & analyticsReduce cart abandonment: find and fix the real causesMeasure the funnel from add_to_cart through begin_checkout to purchase, locate the drop-off and fix the exact step that is costing you orders.9 min read